When United Power founded Operation Round-Up in 1995 as a way for members to voluntarily help each other through a small monthly contribution built right into their billing statement, we envisioned being able to help vulnerable and struggling members in the communities we serve make ends meet. We couldn’t have imagined then that a nationwide pandemic would stretch the foundation to its limits as we celebrate our 25th anniversary this year.

It hasn’t been an easy year for anyone, and some have felt the impacts more than others. Although many more members are in need of assistance, the Round-Up board has remained committed to finding the most effective ways to help meet needs throughout this time.

For those not familiar with Operation Round-Up, it is a foundation funded entirely by members who “round up” their monthly billing statements to the next whole dollar. Participation is voluntary, and average yearly contributions are only $6, or approximately $.50 per month. Those funds are then redistributed to nonprofits in various parts of the service territory to ensure as many members receive help as possible. The Round-Up Board selected these nonprofits because they have more resources and are better equipped to provide for members in need. The Board is made up of fellow United Power members who also live within the various parts of the service territory and are familiar with the specific needs of their respective areas.

This unusual year hasn’t prevented the board from going above and beyond to meet increased needs, which created an added burden on the foundation. Without the generous contributions of more than 20,000 members who have elected to round up their bill, this wouldn’t have been possible.

In November, we asked our members to tell us why they round up, and we received some tremendous responses:

“Yes, been rounding up for at least a decade. One of a list of gratifying things to give. Maximum of $12 a year. A feel good thing!”
Larry W., Commerce City

“I haven’t participated in Round-Up before, but I am signing up today. Sounds like a great program and I can see that even a little bit helps.”
Sam G., Firestone

“Yes we do. We have dealt with hardships and want to contribute to help others in need.”
Brad L., Frederick

“We participate in Round-Up to ensure that our little contribution helps members who are less fortunate, especially in these times of COVID-19.”
James D., Black Hawk

“Yes! We do participate in the Round-Up program. We are grateful for the opportunity to assist members of our and the greater United Power community when the need arises.”
Michelle B., Golden

“I haven’t yet, I did not know what it was! But will be signing up now.”
Terry H., Brighton